Skip to contentRunning jobs isn't the problem.
Why Tradie Blueprint
Why most marketing
Four systems.
We'll get you leads too.
What the blueprint
Tradies running
Questions we get
Drawing 01 — Overview
Running jobs isn't the problem.
Running the business is.
Tradie Blueprint teaches trade business owners how to sell with confidence, quote to win without racing to the bottom, keep customers coming back, and grow organically on social. Want leads too? We run Meta and Google campaigns — and unlike most agencies, we make sure you actually know what to do when the phone rings.
We only work with a limited number of businesses each intake, and we're selective about who we take on. Submitting this form doesn't guarantee a place — it simply gives us the opportunity to assess whether we're the right fit to work together.
PlumbingElectricalLandscapingCarpentryRoofingHVACConcretingPaintingPlumbingElectricalLandscapingCarpentryRoofingHVACConcretingPainting
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500+ tradies coached
Across 8 trades, Australia-wide
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Meta & Google certified
Registered ad partners
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Rated 4.9 / 5
From 120+ verified reviews
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Fit-first onboarding
We turn down bad-fit clients
Our story
Why Tradie Blueprint
exists
Built by tradies who were tired of watching good operators burn thousands on agencies that could deliver leads but had no idea how to turn them into jobs.
We started Tradie Blueprint because we were sick of watching good tradies waste thousands on marketing agencies that generated leads but never taught them how to convert them.
We still own and operate successful trade businesses today, and every strategy we teach has been tested in our own businesses before it's ever recommended to a client.
We don't just generate leads. We help tradies build better businesses.
Us vs them
Why most marketing
agencies fail tradies
Two very different approaches to the same problem. One of them has actually stood on a job site.
Most marketing agencies
- They generate leads.
- They never teach sales.
- They don't improve your quoting.
- They don't teach follow-up.
- They don't help increase profit.
- They've never actually run a trade business.
The Tradie Blueprint difference
- We still run trade businesses.
- We teach proven sales systems.
- We help improve your quoting process.
- We build marketing systems that generate inbound leads.
- We help you build a business — not just get more enquiries.
The framework
Four systems.
One blueprint.
Each pillar is a standalone skill — together they're how a one-truck operation becomes a business that runs without you chasing every job.
ATTRACT
Never wonder where the next job is coming fromBuild a business that doesn't rely on luck, referrals or chasing work. Generate quality enquiries through Google, Meta, your website and your online presence, so your calendar stays full with the kind of jobs you actually want.
Outcome: predictable leads, less stress
SELL
Stop losing jobs you should be winningYou've spent years mastering your trade—now master the conversation that gets customers saying yes. Learn practical sales systems that help you communicate value, handle price objections and protect your profit without becoming a "salesman."
Outcome: more wins, higher margins
RETAIN
Retain the relationshipSimple, repeatable follow-up and CRM habits that turn a one-off job into repeat work and referrals, without adding admin to your week. Stay front of mind so customers call you first—not your competitors.
Outcome: more repeat & referral work
GROW
Grow organicallyA social media strategy built for busy tradies who don't have time to become content creators. Post less, but post with purpose—building trust, showcasing your work, and creating a brand people remember before they need your services.
Outcome: inbound leads, stronger reputation
Drawing 02 — Lead generation
We'll get you leads too.
Then we'll make sure
you can close them.
Plenty of agencies will run your Meta and Google ads. Almost none stick around to teach you what to actually say once a lead lands in your inbox.
ADS
Meta & Google Ads
Standard paid lead generation — campaigns built and managed for your trade, your area, and your service list.
Outcome: leads landing weekly
TRAINING
Sales training built in
Every lead-gen client gets the Sell module included, so you're never left staring at an enquiry with no idea how to respond.
Outcome: leads that turn into jobs
SUPPORT
No more left in the dark
Most tradies we meet have been burned by an agency that delivered leads and vanished. We stay in the loop on what's converting and what isn't.
Outcome: an agency that's actually accountable
RESULT
Leads you can act on
The point isn't more leads in a spreadsheet — it's more jobs booked, because you finally know how to work them.
Outcome: leads that pay for themselves
Craft meets pipeline
Your work is already the marketing.
The best leads don't come from ad copy — they come from proof of work. We'll help you turn every job into content that closes the next one, and back it up with paid campaigns when you need volume.
Client outcomes
What the blueprint
actually changes
These are the shifts our clients report after putting the four systems to work in their own business.
+38%
Quote-to-job conversion rate
Solid Ground Landscaping
2.6x
Repeat & referral jobs in 4 months
Halden Electrical
0 spend
Ad budget behind 40+ inbound leads a month
Coastal Roofing Co.
How it runs
The rollout
Eight weeks, one module every fortnight, built around your actual jobs and quotes — not a generic course.
WEEK 1—2
Sell audit & scripts
We review real enquiries you've lost and rebuild your sales conversation so price stops being the first thing a customer hears about.
WEEK 3—4
Quoting system
Your quote template and turnaround process rebuilt for speed and margin, with a follow-up sequence that closes the ones sitting in limbo.
WEEK 5—6
Retention & CRM habits
A dead-simple system for staying in touch with past customers, so referrals and repeat jobs stop being left to luck.
WEEK 7—8
Organic content engine
A content plan you can actually keep up with on-site, designed to build trust and nurture leads without daily filming.
Built around your week
Coaching that fits between site days.
Fortnightly sessions timed for after-hours, on-site check-ins over WhatsApp, and every framework delivered in the way tradies actually consume it — short, plain, and printable for the ute.
In their words
Tradies running
their own show
120+ verified reviews from owners who put the blueprint to work in their own business.
Craig Bennett
Owner · Halden Electrical
Commercial electrical · Brisbane
HE
+$46kin 90 days
★★★★★
“We thought we needed more leads. Oscar showed us our sales process was leaking $8k a month. Fixed the quoting flow first — added $46k in three months without spending a cent more on ads.”
Verified Google review
Mel Sanders
Director · Solid Ground Landscaping
Landscaping · Gold Coast
SG
28% → 60%quote win rate
★★★★★
“I was quoting 40 jobs a month and closing 11. After the sell module we're closing 24 out of 40 at the same price. Nothing else changed — just the way we run the conversation.”
Verified Google review
Josh Turner
Founder · Coastal Roofing Co.
Roofing · Sunshine Coast
CR
6 weeksbooked ahead
★★★★★
“Posting one honest job walkthrough a week has replaced every paid ad we were running. Booked six weeks out, and the leads actually respect the price now.”
Verified Google review
Craig Bennett
Owner · Halden Electrical
Commercial electrical · Brisbane
HE
+$46kin 90 days
★★★★★
“We thought we needed more leads. Oscar showed us our sales process was leaking $8k a month. Fixed the quoting flow first — added $46k in three months without spending a cent more on ads.”
Verified Google review
Mel Sanders
Director · Solid Ground Landscaping
Landscaping · Gold Coast
SG
28% → 60%quote win rate
★★★★★
“I was quoting 40 jobs a month and closing 11. After the sell module we're closing 24 out of 40 at the same price. Nothing else changed — just the way we run the conversation.”
Verified Google review
Josh Turner
Founder · Coastal Roofing Co.
Roofing · Sunshine Coast
CR
6 weeksbooked ahead
★★★★★
“Posting one honest job walkthrough a week has replaced every paid ad we were running. Booked six weeks out, and the leads actually respect the price now.”
Verified Google review
Dan Peters
Owner · Peters Plumbing & Gas
Plumbing · Newcastle
PP
+$31kfrom dead quotes
★★★★★
“First agency in five years that didn't just dump leads and disappear. They rebuilt our follow-up, and dead quotes from last year turned into $31k of resurrected work.”
Verified Google review
Rachel Whitfield
Co-owner · Whitfield Carpentry
Carpentry · Melbourne
WC
+22%win rate
★★★★★
“Quote turnaround went from four days to same-day, and our win rate jumped 22% without dropping price. My weekends came back too — that alone was worth it.”
Verified Google review
Tom Kingsley
Owner · Kingsley HVAC
HVAC · Perth
KH
+$22krepeat work Q1
★★★★★
“The retention playbook alone brought in $22k of repeat work in the first quarter from customers I hadn't spoken to in a year. Ridiculous ROI for a monthly fee.”
Verified Google review
Dan Peters
Owner · Peters Plumbing & Gas
Plumbing · Newcastle
PP
+$31kfrom dead quotes
★★★★★
“First agency in five years that didn't just dump leads and disappear. They rebuilt our follow-up, and dead quotes from last year turned into $31k of resurrected work.”
Verified Google review
Rachel Whitfield
Co-owner · Whitfield Carpentry
Carpentry · Melbourne
WC
+22%win rate
★★★★★
“Quote turnaround went from four days to same-day, and our win rate jumped 22% without dropping price. My weekends came back too — that alone was worth it.”
Verified Google review
Tom Kingsley
Owner · Kingsley HVAC
HVAC · Perth
KH
+$22krepeat work Q1
★★★★★
“The retention playbook alone brought in $22k of repeat work in the first quarter from customers I hadn't spoken to in a year. Ridiculous ROI for a monthly fee.”
Verified Google review
Straight answers
Questions we get
before every intake
No sales pitch — the answers you'd want if you were sizing this up over a beer.
Who is Tradie Blueprint for?
Australian trade business owners — plumbers, sparkies, landscapers, chippies, roofers, HVAC, concreters and painters — who are booked out on tools but stuck running the business off the side of their desk.
Is this a course, coaching, or a lead-gen agency?
All three, but you don't have to take all three. Most owners start with the coaching (sell, quote, retain, grow). If you also want leads, we run Meta and Google ads and include the sales training so the leads actually convert.
How long before I see results?
Sell module changes usually show up in the first 30 days — that's why we back it with our 30-day promise. Quoting and retention compound over 60–90 days. Ads typically produce booked jobs inside the first 3–4 weeks.
What does it cost?
It depends on whether you want coaching only or coaching plus done-for-you ads. We only quote after the free assessment so we're pricing your actual situation, not a generic package.
What's the 30-day promise?
If after finishing the Sell module you haven't closed a job you'd normally have lost, we refund that portion of the fee in full — no forms, no clauses.